E.l.f. Beauty Reports 31% Q3 Sales Growth, Lowers Full-Year Forecast

e.l.f. Beauty, Inc. reported a robust 31% increase in net sales for Q3 of fiscal 2025, reaching $355.3 million and marking the company's 24th consecutive quarter of growth. Despite exceeding Wall Street expectations for revenue, the firm lowered its annual sales forecast due to softer-than-expected consumer trends in January, projecting a 27-28% increase for the fiscal year compared to previous expectations of 28-30%. CEO Tarang Amin attributed the sales growth to strong performance in both retail and e-commerce, while acknowledging challenges from a decline in the beauty category and increased competition. Adjusted net income rose slightly to $43 million, although adjusted diluted earnings per share fell short of analyst estimates. The company continues to focus on digital, color cosmetics, skincare, and international markets for future growth. Despite recent volatility and scrutiny over financial reporting, e.l.f. Beauty's positive earnings reflect its resilience in a competitive landscape.