Etsy Promotes Domestic Shopping as Tariffs Rise

Etsy is responding to new U.S. tariffs, including steep duties on Chinese goods and the end of the de minimis rule, by encouraging shoppers to buy from local sellers to avoid import-related price increases. CEO Josh Silverman announced new features on Etsy’s website and app to help buyers discover local businesses and spotlight domestic products, while also providing sellers with resources to navigate the evolving tariff landscape. Etsy emphasizes that most of its 5.6 million sellers are individuals working from home and sourcing supplies locally, allowing them to remain flexible as global supply chains are disrupted. The company maintains support for cross-border trade but recognizes a growing consumer interest in domestic shopping due to rising costs. Other e-commerce platforms like Temu, Shein, and Amazon’s third-party sellers are also preparing to raise prices in response to the tariffs, highlighting Etsy’s position as a platform for unique, locally sourced goods. Etsy is also advocating for public policies that consider the needs of small businesses and is closely monitoring regulatory changes to support its community.