Jamie Lee Curtis Secures Removal of Unauthorised AI Video from Meta

Jamie Lee Curtis publicly appealed to Meta CEO Mark Zuckerberg to remove an unauthorized AI-generated video using her likeness, which manipulated footage from an interview she gave following the Los Angeles fires. After exhausting all official channels without success, Curtis took to Facebook to directly request Zuckerberg's intervention, highlighting the damage such deepfakes cause to her integrity and voice. Meta swiftly responded by removing the video within hours, confirming the content violated their policies. Curtis's case underscores a growing trend of AI misuse targeting celebrities, with other high-profile figures like Taylor Swift and Scarlett Johansson also affected. The issue has sparked broader concerns about consent, misinformation, and the exploitation of public figures, prompting legislative efforts in California and Washington to hold tech platforms accountable and protect individuals from unauthorized digital replicas. Without stronger protections, experts warn AI misuse could escalate, posing threats beyond just celebrity reputations.