Meta to Introduce Ads on Threads in 2025

Meta is set to introduce advertising on its Threads app in January 2025, aiming to monetize the platform which currently boasts 275 million monthly active users. The rollout will initially involve a small number of advertisers, as Threads seeks to capitalize on its recent user growth, particularly among those disillusioned with X (formerly Twitter) following the recent election. Despite previous assertions that ads would not be introduced until Threads reached a billion users, the rapid increase in engagement has prompted a reevaluation of this timeline. Meta's CFO Susan Li has tempered expectations, noting that Threads may not significantly contribute to the company's 2025 revenue. The introduction of ads is seen as a necessary step for profitability in the competitive social media landscape, especially with Instagram's advertising expertise backing the effort. As Threads continues to attract users, the integration of ads could potentially enhance its business viability, although the exact nature of these ads remains to be fully clarified.