The Heritage Foundation's Project 2025 aims to reshape American public policy, advocating conservative ideas like prioritizing energy production and criminalizing pornography. The ambitious plan, supported by President Kevin Roberts, seeks to overhaul government structures in alignment with conservative ideology, emphasizing direct political advocacy. This initiative reflects a broader trend of think tanks becoming more ideological and actively involved in policy advocacy, with Heritage Foundation standing out for its alignment with Trump's Republicanism and aggressive approach. Project 2025 is positioned as a unifying force within the conservative movement, heralded as a step towards reclaiming the country and normalcy.