Former President Donald Trump, alongside his sons, launched a new cryptocurrency venture named World Liberty Financial during a live event on X Spaces, marking a significant shift in his stance on digital currencies. Despite previously labeling the industry a 'scam', Trump now advocates for U.S. leadership in crypto, claiming it could revolutionize finance and challenge traditional banking. However, details about the venture remain vague, with the main offering being a non-transferrable governance token available to accredited investors. Trump emphasized the urgency of crypto development in the U.S. to compete globally, particularly against China, while his sons pitched the project as a means to democratize access to digital assets. The event featured discussions on the broader crypto industry but lacked substantial explanations regarding World Liberty Financial's specific functions and offerings. This initiative comes ahead of the November elections, as Trump seeks to rally support from the crypto community.