MSNBC Plans Rebrand to MS NOW Ahead NBCUniversal Spin-Off

MSNBC is undergoing a significant rebranding as it prepares to spin off from NBCUniversal and become part of the independent company Versant later this year. The cable news channel will rename itself MS NOW, an acronym for My Source for News, Opinion and the World, signaling a new identity separate from NBC News and the removal of the iconic NBC peacock logo. This change is driven by NBCUniversal's decision to retain the peacock symbol within its remaining family of networks, while Versant aims to create distinct brand identities for its spun-off channels. MS NOW will build its own newsroom independently, hiring new journalists and establishing a Washington, D.C. bureau, while retaining key personalities such as Rachel Maddow and Joe Scarborough. The rebranding effort highlights Comcast's strategy to separate its mature cable networks amid pay TV cord-cutting challenges. Despite the new name and logo, MS NOW will maintain its commitment to delivering news and opinion to its audience.