Palm Springs Campaign Urges Canadians to Visit Amid US-Canada Tensions

In response to escalating tensions between the U.S. and Canada, Palm Springs, California, is actively encouraging Canadians to continue visiting its tourist destination. The city has launched a campaign featuring banners that read 'Palm Springs ❤️ Canada,' symbolizing solidarity and appreciation for Canadian visitors. Mayor Ron deHarte emphasized the importance of Canadian tourism, which accounts for about 300,000 visitors annually and significantly contributes to the local economy, supporting approximately 2,000 jobs in the hospitality sector. The campaign aims to counteract fears of a Canadian boycott due to political relations, as many Canadians own second homes in the area and spend considerable time there each year. Local businesses are concerned that strained relations could lead to a mass exodus of Canadian tourists, which was highlighted by the substantial economic impact they have, having contributed around $236 million in 2017 alone. The city's efforts include making Canadian travelers feel welcomed at the Palm Springs International Airport with similar messaging.