Former President Donald Trump survived an assassination attempt at a campaign rally in Butler, Pennsylvania, on July 13, 2024. The shooter, Thomas Matthew Crooks, meticulously planned the attack, researching past assassinations and using a drone for surveillance. Crooks fired multiple rounds, grazing Trump’s ear, killing one attendee, and injuring two others before being killed by a Secret Service sniper. In the aftermath, Trump capitalized on the incident, launching merchandise like $299 'Fight Fight Fight' sneakers and a new book. The FBI investigation revealed Crooks' obsession with Trump and his use of encrypted messaging and homemade explosives. The Secret Service director resigned following the incident, highlighting significant security lapses.