Heidi Klum Launches $19 Smoothie Ahead of Project Runway Return

Heidi Klum is making a high-profile return as the host of Project Runway's 21st season, premiering on July 31, after previously stepping back from the show in 2018. To celebrate her comeback, Klum launched a limited-edition smoothie called The Kluminator with Erewhon, a popular Los Angeles wellness market, featuring ingredients like kiwi, matcha, and coconut, designed to provide energy, immunity, and hydration. The $19 smoothie has garnered attention on social media, with a portion of proceeds supporting Children’s Hospital Los Angeles, a charity Klum has long supported. Alongside her promotional activities, Klum has been actively sharing photos and videos of herself in bikinis, highlighting her fitness and summer lifestyle while also spending quality time with her husband, musician Tom Kaulitz. Her collaboration with Erewhon places her among other celebrities who have created signature wellness drinks with the brand, including Hailey Bieber and Kourtney Kardashian. Klum’s ongoing presence in fashion, wellness, and media underscores her enduring influence and star power at 52.