Meta offers $5,000 to TikTok creators joining Facebook, Instagram

Meta is launching a 'Breakthrough Bonus' program aimed at attracting TikTok creators to its platforms, Facebook and Instagram, offering up to $5,000 for content creation over three months. This initiative comes as TikTok faces uncertainty in the U.S. due to potential bans and recent removals from app stores. To qualify, creators must be new to Facebook and Instagram, based in the U.S., and must post a minimum number of original videos: 20 on Facebook and 10 on Instagram each month. Meta's program is designed to capitalize on TikTok's instability, potentially drawing users seeking alternative platforms. Additionally, the company is enhancing its video offerings, including a new editing app called Edits, to further compete with TikTok. The program reflects Meta's strategy to leverage the current social media landscape while providing financial incentives to creators.