Penzeys Spices Sends Free 'Resist!' Gifts to D.C.

Penzeys Spices, a Wisconsin-based spice retailer known for its liberal political stance, is sending over 37,000 free boxes of its 'Resist!' seasoning blend to homes in the Washington, D.C. area to mark President-elect Donald Trump's second inauguration. Each box contains a mix of spices and messages encouraging recipients to appreciate local and federal government workers amid the political climate. CEO Bill Penzey hopes these gifts will brighten the day of those who receive them, particularly federal employees facing upcoming challenges. The initiative has received attention for combining activism with business, as Penzeys has a history of political engagement, including significant spending on impeachment ads in 2019. The spice blend can be used in various recipes, and recipients are encouraged to share it with their communities. The campaign reflects a resurgence of 'resistance swag,' which was popular during Trump's first term, but less common in D.C. now.