Vice President Kamala Harris is intensifying her 2024 campaign by launching the 'Athletes for Harris' initiative, which features endorsements from prominent sports figures such as Magic Johnson and Billie Jean King. This campaign aims to engage a diverse audience through major sporting events, including college football games, with ads that directly target former President Donald Trump. The initiative is backed by a group of ten co-chairs, including notable athletes from various sports, and highlights the trust that athletes hold with key voting demographics, particularly young men. Harris's campaign seeks to leverage the popularity of sports to mobilize fans and increase visibility ahead of the election. Additionally, endorsements from over 15 Pro Football Hall of Famers and other athletes show a growing coalition rallying for the Harris-Walz ticket. As the campaign ramps up, the focus remains on utilizing athletic platforms to strengthen voter engagement and support.