Russia Plans 54% Increase in TV Propaganda Spending in 2026

In 2026, the Kremlin plans to double its spending on television propaganda to over 106 billion rubles (approximately $1.27 billion), despite cutting defense spending and social benefits for the military. This increase, highlighted by the Center for Countering Disinformation and the Institute for the Study of War, prioritizes funding for entertainment channels and major Kremlin broadcasters like Channel One, Rossiya 1, and NTV, with total propaganda expenditures from 2026 to 2028 expected to reach nearly 246 billion rubles ($2.93 billion). While social spending and military support decline, the government continues to funnel significant resources into propaganda as a key tool to maintain public support for President Vladimir Putin's policies amid economic difficulties caused by war and sanctions. The Kremlin’s media machine is seen as essential in convincing Russians to endure poverty, support the war effort, and accept aggressive state policies. This strategic budget allocation contrasts with growing economic challenges, including a record deficit and reduced defense funding, indicating a prioritization of information control over social welfare. Such developments underscore the Kremlin's reliance on traditional state media to influence public opinion as alternative channels face restrictions.