Stellantis CEO Plans Jeep, Ram Relaunch To Reverse Sales Decline

Antonio Filosa, the new CEO of Stellantis, outlined a strategic turnaround plan focused on regaining market share and improving cash generation, especially in North America where the company has lost significant ground in recent years. Stellantis is reintroducing previously discontinued models like the Jeep Cherokee, Dodge Charger with a gas-powered engine, and the iconic HEMI V8 Ram trucks, responding to dealer and customer demand. Filosa emphasized that these moves aim to reverse the decline caused by the prior phase-out of important nameplates, which resulted in a drop from about 12% to 7% market share. Filosa also noted that Stellantis has reduced aged inventory and improved dealer stock quality, signaling healthier operations. Looking ahead, the company plans to launch a new mid-sized Ram truck in 2027 built in the U.S., and is actively engaging with the Trump administration on tariff issues. Overall, Stellantis is positioning itself for a comeback by increasing revenues and addressing past strategic errors in product offerings and market focus.