Europcar Reports EV Adoption Progress, Barriers in 2025 Sustainability Report

Europcar's 2025 Sustainability Report, titled 'Sustainable Evolution,' highlights a significant shift in attitudes toward electric vehicles (EVs), particularly among company car drivers, but also underscores persistent barriers to broader adoption such as cost concerns, limited charging infrastructure, and uncertainties about EV technology. The report emphasizes the important role of vehicle rental in enabling businesses and private motorists to experience electric mobility firsthand. Key obstacles identified include the need for clearer charging signage and infrastructure that accommodates both electric vans and cars. Europcar outlines its strategies to further EV adoption in 2025, including expanding its EV fleet—especially electric vans—introducing price parity for electric rentals for business accounts, and enhancing customer education through its EV Guide and Knowledge Hub. The company is also committed to influencing government policy and promoting improvements in public EV infrastructure. Despite recent government policy changes extending hybrid vehicle availability to 2035, Europcar stresses the ongoing urgency of accelerating the transition to zero-emission vehicles.