President-elect Donald Trump has appointed Steven Cheung as the White House communications director, a role he previously held as director of strategic response during Trump's first term. Cheung, known for his combative style, played a significant part in Trump's campaign by delivering strong responses to political adversaries and the press. Cheung, who has been with Trump since the 2016 campaign and previously worked for the Ultimate Fighting Championship, will be integral in shaping the administration's public messaging. Alongside Cheung, Sergio Gor has been appointed to lead the Presidential Personnel Office, both having been trusted advisors since Trump's first presidential campaign. Trump emphasized the importance of loyalty in his appointments, having previously expressed regret over choosing disloyal staff in his first term. Cheung's appointment reflects Trump's strategy to prioritize loyal and experienced advisors in his administration.