Dallas Cowboys Confirm NFL Most Valuable Franchise at $12.8 Billion

The Dallas Cowboys have once again been ranked as the most valuable franchise in the NFL, with a staggering valuation of $12.8 billion, marking a new record for the league. This valuation places them well ahead of the second and third most valuable NFL teams, the Los Angeles Rams ($10.43 billion) and the New York Giants ($10.25 billion), respectively, and underscores their financial dominance despite not having reached the Super Bowl in 30 years. Owner Jerry Jones, who purchased the team in 1989, has seen his net worth grow significantly alongside the Cowboys' valuation, now estimated at $16.1 billion. However, criticism surrounds Jones for his management style, particularly regarding contract negotiations and the team's competitive performance, which some say undermines the franchise's potential despite its immense wealth and brand power. The Cowboys continue to represent a unique sports empire, thriving as a business entity and cultural icon known as "America's Team," with a brand presence that transcends their on-field results. This financial success highlights the Cowboys' unparalleled position in American sports, with an NFL franchise value gap growing wider than ever.