Bad Bunny Headlines 2026 Super Bowl Halftime Show in Santa Clara

Bad Bunny, the Puerto Rican superstar Benito Antonio Martínez Ocasio, will headline the Super Bowl LX Halftime Show on February 8, 2026, at Levi's Stadium in Santa Clara, California, marking his first time as the main performer though he previously made a cameo in 2020. The announcement by the NFL, Roc Nation, and Apple Music highlights Bad Bunny's cultural significance, with the artist dedicating his performance to his Puerto Rican heritage and those who paved the way for him. Despite his boycott of U.S. touring due to opposition to the Trump administration's immigration policies and concerns over ICE raids targeting Latinos, Bad Bunny's selection has sparked both praise and racist backlash, reflecting polarized responses. Industry figures like Jay-Z and NFL executives praised his global influence and cultural vibrancy, while fans anticipate the performance could include political statements addressing immigration issues. Bad Bunny, known for hits like "I Like It" and "Dakiti," embodies a new era of Latin trap music and has risen from humble beginnings to become one of the world's most influential Latin artists. His Super Bowl appearance is seen as a historic moment for Latin music and representation on one of the world's biggest stages.