Musk Takes Over Tesla Sales in Europe, US Amid 12% Delivery Drop

Elon Musk has taken direct control of Tesla's sales operations in Europe and North America following the departure of Omead Afshar, who previously oversaw these regions. This move comes amid a significant sales decline, with Tesla expected to report a 12% drop in vehicle deliveries for the June quarter, continuing a downward trend that started earlier in the year. Tesla's sales challenges are particularly acute in Europe, where new vehicle registrations have dropped sharply, including a 62% year-on-year fall in the UK and similar declines in other countries, partly due to increased competition from Chinese automakers like BYD and Musk's controversial political involvement. Tom Zhu remains in charge of Asia sales and global manufacturing, though he has faced sales challenges in China as well. Musk's political affiliations, including his close ties with President Trump, have reportedly harmed Tesla's brand image in key markets such as Europe and the US, contributing to demand issues and even protests. Despite Musk's promises to refocus on Tesla, the company continues to grapple with both market competition and the reputational impact of its CEO's political activities.