Amazon has launched a new discount storefront called 'Amazon Haul' in an effort to compete with low-cost shopping apps like Temu and Shein. Available on the mobile app or website, the service offers a wide range of products, including fashion and electronics, all priced at $20 or less, with many items under $10. To increase affordability, Amazon provides additional discounts for larger orders and offers free shipping on orders over $25, although delivery times are set between one to two weeks due to sourcing from Chinese manufacturers. Unlike Amazon Prime, Haul focuses on ultra-low prices rather than rapid delivery, aiming to attract budget-conscious consumers, particularly Gen Z shoppers. Amazon ensures that all products are screened to comply with safety and authenticity standards, addressing concerns often associated with similar fast-fashion platforms. This move signifies Amazon's strategic shift to capture the market of consumers seeking value for money amid rising costs.