Amazon Launches Mobile-Only Discount Storefront 'Haul'

Amazon has launched 'Amazon Haul,' a new low-cost online storefront aimed at competing with Chinese discount retailers Temu and Shein, offering products priced at $20 or less, with most items under $10. The platform, available as a mobile-only feature within the Amazon app, includes categories like fashion, home, lifestyle, and electronics, featuring unbranded items vetted by Amazon. Orders over $25 qualify for free delivery within one to two weeks, tapping into a business model similar to its competitors but with a focus on vetted products to ensure quality and compliance. The launch comes as Amazon seeks to reclaim market share lost to these platforms, which have been popular for their ultra-fast fashion models despite facing criticism over environmental and ethical concerns. The timing strategically aligns with the holiday season, where a significant portion of U.S. consumers plans to shop from such platforms despite longer delivery times. Amazon Haul embraces a youthful shopping interface, utilizing playful graphics and language, diverging from its traditional shopping experience.