Ford Launches Employee Pricing for U.S. Customers Amid Tariff Concerns

Ford Motor Company has launched a 'From America, For America' initiative, offering employee pricing to all U.S. customers from April 3 to June 2 on most 2024 and 2025 Ford and Lincoln vehicles. This decision comes in response to recent tariffs announced by President Trump, which include a 25% tax on foreign automobiles and are expected to increase vehicle prices across the industry. Ford aims to support consumers during uncertain economic times, emphasizing its commitment to American jobs and manufacturing. The promotion excludes certain models like the Raptor and selected trucks but includes additional perks for electric vehicle buyers, such as a complimentary home charger. Economists warn that these tariffs could lead to significant price hikes across various consumer goods, including vehicles. Ford's initiative highlights its strategy to maintain customer engagement amidst rising economic challenges.