Molson Coors Lowers 2025 Guidance Amid Industry Pressures

Molson Coors Beverage Company reported second-quarter 2025 adjusted earnings per share of $2.05 and net sales of $3.2 billion, both surpassing analyst estimates, but net sales still fell 1.6% year-over-year. Financial volumes dropped 7%, driven by lower shipments in the Americas and EMEA&APAC regions. The company cut its full-year 2025 sales and profit forecasts for the second consecutive quarter, now expecting net sales to fall 3–4% and adjusted earnings per share to decline 7–10%. CEO Gavin Hattersley cited ongoing macroeconomic pressures, weaker U.S. beer demand—especially among lower-income and Hispanic consumers—market share losses, and increased costs from higher aluminum tariffs. Heightened competition and continued industry headwinds have added to the company's challenges. Molson Coors shares have underperformed the broader market as investors remain cautious about its outlook.