Trump Urges Cracker Barrel to Reverse Logo After $100M Market Loss

President Donald Trump has publicly criticized Cracker Barrel's recent logo change, urging the company to revert to its original design, admit the mistake, and capitalize on the free publicity generated by the backlash. The rebranding, which removed the iconic 'Uncle Hershel' figure in favor of a minimalist logo, sparked widespread criticism across the political spectrum and on social media, with some Republicans viewing it as a betrayal of American values. Trump advised Cracker Barrel to hold a major news conference to turn the controversy into a profitable opportunity, comparing the situation to his own success in revitalizing the U.S. economy. Cracker Barrel CEO Julie Masino initially defended the rebrand, citing positive customer feedback, but the company later acknowledged they could have managed the rollout better amid continued public outcry. The controversy has had tangible financial impacts, including a significant drop in the company's stock value. Public figures like Donald Trump Jr. and Rep. Byron Donalds have also condemned the rebrand, reinforcing the narrative that the change alienates the brand's traditional base.