Amazon Sellers Raise Prices Amid Trump Tariffs Impact

Amazon shoppers are seeing significant price increases on hundreds of bestselling products as sellers respond to new tariffs imposed on Chinese imports under the Trump administration. Data from SmartScout shows average price hikes of 29% across items like kitchen gadgets, toys, electronics, and clothing, with about a quarter of the increases coming from China-based merchants. The steep tariffs—some up to 145%—have squeezed profit margins for both U.S. and international sellers, forcing many to consider shifting manufacturing outside China or reducing costs elsewhere. Some sellers, such as Zulay Kitchen, have temporarily raised prices while seeking new suppliers in countries like India and Mexico. Initially, Amazon penalized sellers who raised prices by removing the critical 'Buy Box' option, but reports indicate Amazon has recently restored this feature to some listings despite persistent higher prices. The result is higher costs for consumers and growing uncertainty for sellers navigating shifting trade and platform policies.