Third Way Issues List Urging Democrats to Ditch 45 'Woke' Terms

The center-left think tank Third Way has issued a memo advising Democrats to avoid using 45 specific words and phrases considered 'woke jargon' that may alienate everyday voters. The memo criticizes terms like 'birthing person,' 'cisgender,' 'the unhoused,' and 'Latinx,' arguing that such language creates barriers between Democrats and the public by sounding elitist, divisive, or overly politically correct. Third Way emphasizes that while most Democrats do not embrace extreme social positions, the language they use can give that impression and repel persuadable voters. The group urges Democrats to communicate in plain language that resonates with a broader audience, warning that complex or unfamiliar terms cause distrust or fear of social repercussions among many Americans. This guidance comes as the Democratic Party seeks to rebrand following significant losses in the 2024 elections and ongoing struggles to connect with voters in the Trump era. The memo underscores the necessity for Democrats to drop jargon perceived as out-of-touch in order to broaden their appeal and effectively counter President Trump's agenda.