Republican Candidates Launch Wisconsin Governor Ads Over Year Ahead

The 2026 Wisconsin governor's race has already begun with Republican businessman Bill Berrien making a historic early $400,000 ad buy targeting conservative voters, positioning himself as a political outsider aligned with President Donald Trump's agenda. Berrien's campaign aims to secure an early Trump endorsement to deter potential rivals, while Washington County Executive Josh Schoemann is also running, and other Republicans like U.S. Rep. Tom Tiffany and former Senate candidate Eric Hovde are considering bids. Democratic Gov. Tony Evers has yet to announce whether he will seek a third term, with his recent fundraising significantly lower than in previous cycles, fueling speculation about his plans. The primary election is scheduled for August 11, 2026, with the general election following in November. Analysts emphasize that this election will be expensive and highly competitive, reflecting the rising costs and intensity of Wisconsin politics. Berrien’s early spending and campaign strategy underscore the increasingly aggressive nature of gubernatorial races in the state.