SiriusXM Launches Ad-Supported Plan Under $7 Across 100M Vehicles

SiriusXM has launched SiriusXM Play, a new ad-supported subscription tier priced under $7 per month, aiming to compete more aggressively with traditional AM/FM radio and streaming platforms like Spotify and Apple Music. This plan offers access to over 130 curated music, talk, news, comedy, and sports channels in-car and via the SiriusXM app, including popular music channels such as Hits 1, The Highway, and Hip-Hop Nation, while featuring about half the ad load of traditional broadcast radio. The company highlights that SiriusXM Play targets more price-sensitive listeners and provides marketers a new opportunity to reach engaged in-car audiences, leveraging advanced ad tools like dynamic insertion and cross-platform buying across SiriusXM’s ecosystem. Currently available on a limited basis, SiriusXM Play is expected to be available in nearly 100 million vehicles by the end of 2025. SiriusXM executives emphasize the service's potential to scale their ad-supported audio offerings and to grow their advertising business by tapping into a passionate subscriber base in an intimate, low-distraction environment like the car. The company plans to announce full package pricing and rollout details later in the year while continuing to enhance ad capabilities and measurement tools.