US Food Influencers Rivalry Highlights GMO, Processed Food Debate

Michelle Miller, known as the "Farm Babe," advocates for genetically modified organisms (GMOs) and partners with major agricultural companies, promoting modern farming practices through her social media presence. In contrast, Vani Hari, the "Food Babe," has built a much larger following by criticizing processed foods, GMOs, and pesticides, aligning with a grassroots movement that challenges conventional agriculture and supports the Make America Healthy Again (MAHA) campaign. Despite Miller's industry backing and marketing budgets, her message has gained less traction compared to Hari's, reflecting a broader cultural shift toward skepticism of traditional food systems and institutional authorities. Their rivalry highlights the growing influence of social media in shaping public opinion on food and health, with Hari's anti-GMO and reformist stance resonating more with the American public. This battle between pro-industry and reformist influencers mirrors legislative trends and public debates over food safety, transparency, and agricultural practices. Ultimately, the uneven follower counts and contrasting messages underscore the challenges Big Agriculture faces in responding to a changing information landscape.