Cracker Barrel Unveils New Logo, Menu Updates Across 660 US Locations

Cracker Barrel is undergoing a significant transformation with a refreshed logo, updated store interiors, and a new fall menu as part of its "All the More" campaign. The new logo replaces the previous pinto bean shape with a simpler oblong barrel design, accompanied by a brighter color palette including reds, blues, and greens. Store renovations involve brighter paint, modern light fixtures, and fewer antiques, which initially received mixed reactions but are now garnering overwhelmingly positive feedback according to CEO Julie Felss Masino. The updated menu features new items like Hashbrown Casserole Shepherd’s Pie and Butter Pecan French Toast Bake, alongside the return of fan-favorite Uncle Herschel's Favorite breakfast plate. Masino emphasized that while Cracker Barrel is modernizing, it remains true to its country hospitality and scratch-made food traditions, aiming to appeal to both existing and new customers. The campaign is bolstered by a partnership with country musician Jordan Davis, reinforcing the brand's connection to its country roots.