Dallas Cowboys Cheerleaders Boost Pay 400% Ahead 2025 Season

The Dallas Cowboys Cheerleaders are preparing for their 2025 preseason debut with a fully set roster that includes several rookies such as Morgan Perschy, an Arizona State graduate who has quickly become a fan favorite. This season marks a significant milestone for the cheerleaders as they secured a 400% salary increase, reflecting their elevated status and allowing them to focus solely on cheerleading without needing additional jobs. The cheerleaders will debut during the Cowboys' preseason game against the Baltimore Ravens and will also make a primetime appearance on August 14 to raise funds for the National Medal of Honor Museum in Arlington. Their growing popularity has been bolstered by their Netflix docuseries "America’s Sweethearts," which has helped spotlight the team and individual members. Meanwhile, the Dallas Cowboys football team itself faces questions about its performance, but the cheerleading squad remains a prominent and celebrated part of the franchise’s brand identity. The Cowboys' cheerleaders continue to rehearse and engage with fans, poised for a busy preseason schedule at their home stadium.