Target Faces Boycotts Over DEI Rollback, Low Stock

Target CEO Brian Cornell is set to meet with Rev. Al Sharpton, representing the National Action Network, in New York after Target's January announcement to scale back DEI initiatives led to criticism, boycotts, and the company's lowest stock price in four years. The meeting was prompted by Target amid ten weeks of declining foot traffic and pressure from civil rights groups. Sharpton described the meeting as 'constructive and candid,' but has not ruled out a formal boycott if Target does not reaffirm its commitments to the Black community and Black-owned businesses. Grassroots efforts, such as a 40-day boycott led by Rev. Jamal Bryant, have intensified the backlash. The controversy reflects a broader trend of major corporations reducing DEI efforts in response to political and social pressures, notably following directives from the Trump administration. Sharpton will consult with allies before deciding on further actions.