Dunkin' Faces Boycott Calls Over 'Genetics' Ad

Dunkin's new advertisement featuring actor Gavin Casalegno has drawn significant backlash for referencing 'genetics' in relation to his tan, shortly after a similar controversy with Sydney Sweeney's American Eagle campaign. Social media users criticized the ad's timing and tone, claiming it subtly promotes Eurocentric beauty standards and echoes eugenics-related themes. Critics argue the genetic reference, though less overt than American Eagle's, remains insensitive, particularly amid heightened racial tensions in the U.S. The controversy has led some viewers to call for a boycott of Dunkin', questioning the connection between genetics and a beverage. The incident highlights increasing scrutiny over corporate use of genetic and racial language in marketing. Neither Dunkin' nor Casalegno has publicly responded to the backlash.