Steak n' Shake Installs Giant Flags Nationwide

Steak n' Shake has begun installing the largest American flags permitted by local governments at more than 400 of its locations, saying installations will proceed as zoning allows in the coming months. The Indianapolis-based chain announced the program on X with a photo of employees beneath a towering flag, which drew substantial online attention and a visible endorsement from X owner Elon Musk. Reactions on social media were mixed, with some praising the move as patriotic and customer-winning while others criticized it as pandering or questioned what “American values” means. The push follows public statements by the company emphasizing heritage — including criticism of Cracker Barrel’s logo change — and commentary links the decision to longtime investor and owner Sardar Biglari. PEOPLE reported the company was not reachable for additional comment as installations began.