Following the announcement of Minnesota Governor Tim Walz as Vice President Kamala Harris's running mate, the campaign launched a camouflage hat featuring 'HARRIS WALZ' in bright orange, which quickly became a viral sensation. The hat sold out its initial inventory of 3,000 units within 30 minutes, generating nearly $1 million in sales. The design has drawn comparisons to similar merchandise from singer Chappell Roan, highlighting a cultural crossover between Midwest sensibilities and queer fashion trends. Campaign officials noted that this move aims to engage younger voters and capitalize on social media trends. Meanwhile, some critics argue that the campaign's branding may not align with its policies on hunting and conservation. Overall, the new merch reflects a strategic effort to appeal to diverse voter demographics while generating excitement around the campaign.