Amazon Sellers Skip Prime Day 2025 Over Tariffs

A significant number of third-party Amazon sellers are opting out of Prime Day 2025 or reducing discounts due to steep U.S. tariffs on Chinese goods, which have sharply increased costs and threatened profit margins. Sellers such as Steve Green and Kim Vaccarella report the 145% tariffs introduced by President Trump have made participation unaffordable, prompting them to skip the event or seek alternative manufacturing locations like Cambodia and Vietnam. Some merchants are halting production in China altogether to avoid the tariffs. Despite Amazon's claims of strong interest from partners and ongoing efforts to keep prices low, analysts note that small businesses are most affected by the tariffs. This trend could lead to fewer deals and less product variety for Prime Day shoppers, potentially impacting Amazon's revenues from the event. The situation highlights the broader effects of U.S.-China trade tensions on e-commerce and global supply chains.