Following President Joe Biden's withdrawal from the 2024 presidential race, Vice President Kamala Harris has gained momentum, supported enthusiastically by pop star Charli XCX, who declared Harris to embody a 'brat summer' aesthetic linked to her latest album. Charli defined 'brat' as a fun, messy persona that embraces honesty and volatility, reminiscent of pop culture icons. This declaration has been embraced by Gen Z, leading to a viral trend of meme edits featuring Harris set to Charli's music, including a notable transformation of the Biden campaign's social media branding to reflect this new youthful vibe. Harris’ campaign account has adopted a playful, lime green design in line with the 'brat' theme, aiming to attract younger voters. The response has been overwhelmingly positive, with fans donning 'Brat Kamala' shirts and creating numerous memes celebrating this new campaign identity. This cultural shift represents a broader effort to engage younger demographics in the political process through relatable and entertaining means.