Meghan Markle Launches ShopMy, Blending Fashion with Influencer Marketing

Meghan Markle has launched an online shop featuring a curated collection of clothing and accessories, which she claims reflects her 'high-low' fashion style. While she promotes this venture as a way to connect with fans and share her wardrobe recommendations, some experts view it as a move towards influencer culture, despite her previous claims of not identifying as an influencer. The items in her shop range from affordable options to high-end designer pieces, with some costing over £1,000, raising concerns about accessibility amidst a cost-of-living crisis. Critics argue that this new venture could undermine her brand, as it aligns her more closely with traditional influencer marketing strategies. Nevertheless, Markle's team believes this approach could significantly increase her income and potentially lead her to billionaire status. Her recent Netflix series and upcoming podcast further bolster her personal brand as she navigates the world of entrepreneurship.