New Meme Coins and DeFi Challenge Dogecoin, Shiba Inu

The meme coin sector is undergoing significant change in 2025 as established tokens like Dogecoin and Shiba Inu remain stable, while newer coins such as Pepeto and Little Pepe gain traction by addressing niche markets and integrating utility features. Traditional meme coins are facing competition from DeFi platforms like Mutuum Finance, which provide on-chain revenue and yield opportunities. Other altcoins, including HYPE, PENGU, and ARB, are benefiting from product adoption, institutional investment, and Layer-2 innovations. Longstanding altcoins like VeChain, Pi Coin, Remittix, and Litecoin are also attracting investors due to technical upgrades and real-world applications. The meme coin market is valued at approximately $74 billion and is stabilizing as investors increasingly favor utility and long-term value over viral appeal. Additionally, AI-enabled tokens and DePIN projects are emerging as new contenders in the digital asset landscape.