Charlotte Tilbury Launches First US Sports Partnership With Dallas Cowboys Cheerleaders

Charlotte Tilbury has announced its first-ever U.S. sports partnership with the Dallas Cowboys Cheerleaders (DCC), marking a significant expansion of the British beauty brand into the American sports arena. This collaboration will feature the cheerleaders using Charlotte Tilbury’s makeup, skincare, and fragrance products during NFL games, with dedicated pop-up events, social media content, and beauty stations at AT&T Stadium. Both brands emphasize empowerment, confidence, and the transformative power of makeup to inspire women, aligning closely with their shared values of strength and high performance. Charlotte Tilbury and Dallas Cowboys executive Charlotte Jones highlight the partnership's mission to celebrate uniqueness and encourage women to be their best selves. This initiative follows the recent popularity of the DCC’s Netflix series, which showcased the squad’s rigorous training and has helped amplify their cultural influence. Overall, the partnership is positioned as a pioneering and empowering venture that unites beauty and sports fans while elevating women in both industries.