Ice Bucket Challenge Returns, Raises Over $340,000 for Mental Health Awareness

The Ice Bucket Challenge has resurfaced, this time raising awareness and funds for youth mental health through the nonprofit Active Minds, rather than its original focus on ALS. The revival began at the University of South Carolina, with students encouraging others to participate using the hashtag #SpeakYourMIND, resulting in over $340,000 raised so far. Social media and celebrity involvement have fueled its rapid spread, echoing the viral success of the 2014 campaign. While many celebrate the positive impact on mental health awareness, some critics argue the new challenge risks overshadowing the original ALS cause. Active Minds and mental health advocates emphasize the importance of youth leadership and the movement’s role in reducing stigma around mental health. Nonetheless, some participants are unaware of the challenge's new purpose, highlighting the need for ongoing education about its goals.