Taylor Swift's recent endorsement of Vice President Kamala Harris has resulted in over 337,000 visitors to Vote.gov, highlighting her influence on voter engagement. Swift made her announcement on Instagram following the debate between Harris and former President Donald Trump, praising Harris as a 'steady-handed, gifted leader' and a champion for LGBTQ+ rights and women's reproductive freedoms. She encouraged her followers, especially first-time voters, to register early and do their own research on candidates. The endorsement comes as Swift has a history of supporting Democratic candidates, having backed the Biden-Harris ticket in 2020. In response to her endorsement, the Harris campaign launched friendship bracelets that quickly sold out, capitalizing on Swift's popularity. Former President Trump has downplayed the impact of Swift's endorsement, suggesting she could face consequences in the marketplace for her support of Harris.