Paltrow, Apple Martin Star in GapStudio Fall 2025

Gwyneth Paltrow and her daughter Apple Martin star in GapStudio’s Fall/Winter 2025 Collection 03, shot by Mario Sorrenti with creative direction by Zac Posen. The 38-piece collection, available Oct. 2, leans on sculptural denim, satin and tailored staples and blends 1960s romanticism with 1990s downtown minimalism. The ads and an accompanying short film foreground a shared-closet narrative of intergenerational style, with 21-year-old Apple (a Vanderbilt student) borrowing from her mother’s ’90s archive. The visuals highlight double-denim and pared-back beauty that aim to bridge generations. GapStudio is positioned as a red-carpet–ready yet more accessible line, and the casting is part of Zac Posen’s and Gap’s broader effort to reinvigorate the heritage brand amid flat sales and operational headwinds.