MrBeast Reportedly Plans Affordable MVNO Launch in US, 2025

MrBeast, the YouTube star with over 400 million subscribers, is launching a mobile virtual network operator (MVNO) in 2025 or 2026, aiming to disrupt the U.S. telecommunications market dominated by major carriers like AT&T, T-Mobile, and Verizon. The service will leverage existing network infrastructure through partnerships, likely with T-Mobile or Verizon, allowing MrBeast to offer affordable plans without the cost of building new networks. This venture aligns with his broader brand expansion, which includes food brands like Feastables and Lunchly, and is modeled after successful celebrity MVNOs such as Ryan Reynolds' Mint Mobile, which was acquired by T-Mobile for $1.35 billion. MrBeast’s MVNO aims to convert a fraction of his massive fanbase into customers, potentially reaching millions and providing higher margins and recurring revenue compared to his media ventures, which have recently seen losses. The move into telecom complements his plans to enter fintech and mobile gaming, signaling a strategic effort to build a diversified ecosystem under his Beast Industries umbrella. Industry insiders see this as a significant step for creator-led businesses entering utility services, potentially reshaping the telecom landscape.