UFC Revenue Projected at $2.74 Billion in 2024 Amid Boxing Resurgence

Under Dana White's leadership, the UFC has reached unprecedented heights, with TKO Group Holdings projected to earn $2.74 billion in revenue for 2024. While the UFC continues to break financial records, boxing promoter Eddie Hearn asserts that boxing is experiencing a resurgence and is currently 'hotter' than MMA, claiming that the narrative and big events are shifting back to boxing. Meanwhile, the UFC is poised for a lucrative new TV deal as its current agreement with ESPN expires, with major players like Netflix, Amazon, and Apple TV vying for the broadcast rights, potentially making it the most significant deal in the organization's history. This comes as the UFC's valuation skyrockets to $11.3 billion, a stark contrast to the $2 million purchase price in 2001. Furthermore, Dana White has been spotlighted for his extravagant gambling habits, reportedly winning $1.1 million in a single night, which reflects his lavish lifestyle funded by UFC profits. Overall, while the UFC remains a dominant force, the competitive landscape in combat sports is evolving, raising questions about its future trajectory.