Macy's Thanksgiving Day Parade Sets Viewership Record

The 2024 Macy’s Thanksgiving Day Parade achieved record viewership, attracting 31.3 million viewers across all platforms, marking a 10% increase from last year. The live telecast on NBC garnered approximately 24 million viewers, making it the most-watched entertainment show on linear TV since the 2020 Academy Awards. Streaming hours on Peacock also rose by 26%, contributing to the overall audience growth. The parade featured numerous performances, including those by Jennifer Hudson and Kylie Minogue, and was hosted by Savannah Guthrie, Hoda Kotb, and Al Roker. However, the event faced disruption from pro-Palestine protesters, resulting in 21 arrests. Despite this, the parade remains a cherished holiday tradition, celebrated for its entertainment and festive spirit.