Netflix Expands NFL Slate, Adds CBS Sports Partnership

Netflix announced at its 2025 upfront event in New York that it will stream two NFL Christmas Day games—Dallas Cowboys vs. Washington Commanders and Detroit Lions vs. Minnesota Vikings—with CBS Sports producing and NFL Media providing pregame and halftime shows. NFL Commissioner Roger Goodell highlighted that last year's Christmas games on Netflix reached 26.5 million U.S. viewers and audiences in 218 countries, reinforcing the platform's global sports reach. The company revealed a second season of 'America’s Sweethearts: Dallas Cowboys Cheerleaders' premiering June 18, and a new documentary, 'America’s Team: The Gambler and His Cowboys,' set for release in the fall. Netflix leadership reported their ad-supported tier now reaches 90 million monthly users globally. The event also previewed new and returning hit series, underlining Netflix’s cultural impact and advertising growth. The ongoing collaboration with the NFL and the Cowboys underscores Netflix's deeper investment in live and behind-the-scenes sports content.