Political Strategies Shift to Podcasts for 2024 Election

U.S. Vice President Kamala Harris will not appear on Joe Rogan's podcast due to scheduling conflicts, as confirmed by her campaign. Both Harris and former President Donald Trump have shifted their campaign strategies towards engaging with podcasts such as 'Call Her Daddy' and 'Bussin’ With the Boys,' bypassing traditional media outlets like NPR and '60 Minutes' due to their declining reach and older audiences. This shift reflects a broader trend where political candidates target specific voter demographics through non-traditional media, capitalizing on the growing popularity of podcasts, which are now listened to by nearly half of Americans monthly. Experts argue that while legacy media still offers in-depth interviews, the intimate and targeted nature of podcasts provides a unique platform for candidates to connect with potential voters. Despite this, Harris has maintained appearances on major networks, having recently spoken with NBC News and hosted a CNN town hall. This evolution in media strategy underscores the campaigns' adaptability in a fragmented media landscape.