Jaguar Faces Backlash Amidst 'Copy Nothing' Campaign

Jaguar's latest advertising campaign, part of their 'Copy Nothing' rebrand, has faced significant backlash online for its focus on modernism and perceived 'wokeness', featuring androgynous models and lacking any cars in the ad. The campaign, criticized as 'Bud Light 2.0', has drawn ire for seemingly alienating its traditional luxury car customer base. Despite the controversy, Jaguar plans to reveal a new car in Miami on December 2nd, as part of its shift towards a new demographic of 'design-minded' consumers. The brand's reimagined logo and marketing strategy, aimed at promoting diversity and creativity, have been described as misaligned with customer expectations, prompting widespread criticism on social media. Jaguar's response to the backlash has been to invite critics to their upcoming car reveal, emphasizing their commitment to artistic expression and modernism. This reflects a broader trend in the automotive industry towards embracing diversity, though not without controversy.