John Deere, a prominent farm equipment manufacturer, has decided to withdraw from sponsoring social or cultural awareness events, citing customer feedback and a focus on earning customer trust. The company clarified that diversity quotas and pronoun identification are not part of its policies but emphasized a commitment to tracking and advancing diversity within the organization. This move aligns with a broader trend where companies like Tractor Supply have also scaled back diversity, equity, and inclusion efforts due to conservative backlash and a shift in priorities to meet customer expectations.